Class 9

Peter Stilson - Godengo

Now we are starting to get into the topics that made me excited to take a MBA level IT class. I'm amazed that we attend a top 75 MBA program that doesn't focus more on the internet and the business opportunities that it presents (how could we really when we can't even get our own wireless to work). Peter's pitch was very similar to the type of pitch I would make everyday at LexisNexis. I would meet with managing partners at some of the most prestigious law firms up and down the West Coast (I even met with a number in Walnut Creek) and talked about how they could represent themselves on the interweb. We provided similar services too: web hosting, site development, SEO, SEM, banner advertisement and sponsored results. This proved to be a very lucrative business for us, but was very difficult to prove an ROI for our clients. Inevitably clients would lose faith as they wanted immediate and trackable results, something that was near impossible on the internet. I hope we talk about web-analytics before this class ends.