Day 3

Globally integrated enterprises - It isn't just the large corporations that are benefiting from technology. Small boutique companies are also able to expand their reach through the tech channel and sometimes even better. I think that's because most people kind of root for the underdog and back them by spreading the word. One example is Surly Beer. It's a local craft beer company (my favorite) that was started a few years ago by some twenty-year-old. Through guerrilla marketing, the business has exploded to the point where demand far exceeds capacity. 15 years ago this might not have been the case but in 2009 the internet allows opinions or reviews to travel quicker than ever before. Now it seems that small companies can truly outpace bigger ones.